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4 Website Expectations

How are you going to differentiate your website through branding?

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Logo and possible slogan

Week 7 and 8

You don't need a slogan just yet, but you do need a logo so followers will know it's you when they see your logo!

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Home Page

Week 9

Your home page must be easy to navigate.  It must answer the 3 Questions Framework:

  1. What is the page offering?  Does it offer clear communication in text and imagery.

  2. Why should the visitor pick this product/company/your site?  Are you using persuasive language, trust signals, and exciting offers.

  3. What should the visitor do next?  It must have a Call to Action.  Other posts may contain different aspects of the conversion funnel.

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Second blog post

Second Term first half

You can use any type of content listed below:

  • e-mail

  • video

  • infographic

  • lists

  • podcast

  • stories

  • how to guides

  • e-books

  • image

  • newsletter

  • blog post

  • interactives such as games, quizzes, polls

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Online advertising and promotion

Second Term second half

Online advertising and promotion can include:

Display ads:

  • Static images

  • Text Ads

  • Banners/floating banners

  • Wallpaper

  • Popup ads

  • Video/Auto play​

Social media ads:

  • Paid

  • Organic

Get certified in Google Ads to learn:​

  • positive and negative keywords

  • re-target potential customers

  • r-emarket an ad campaign

Projects : Projects
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