Digital Marketing Action Plan
4 Website Expectations
How are you going to differentiate your website through branding?

Logo and possible slogan
Week 7 and 8
You don't need a slogan just yet, but you do need a logo so followers will know it's you when they see your logo!
Home Page
Week 9
Your home page must be easy to navigate. It must answer the 3 Questions Framework:
What is the page offering? Does it offer clear communication in text and imagery.
Why should the visitor pick this product/company/your site? Are you using persuasive language, trust signals, and exciting offers.
What should the visitor do next? It must have a Call to Action. Other posts may contain different aspects of the conversion funnel.

Online advertising and promotion
Second Term second half
Online advertising and promotion can include:
Display ads:
Static images
Text Ads
Banners/floating banners
Wallpaper
Popup ads
Video/Auto play​
Social media ads:
Paid
Organic
Get certified in Google Ads to learn:​
positive and negative keywords
re-target potential customers
r-emarket an ad campaign